No matter what the Strategy, Execution is what matters
I work with enterprise SaaS companies who are transitioning to become AI-Native and need to connect Product and Growth into
one engine without cannibalizing existing customers.
Adding AI layer as a wedge often makes self-serve GTM motion possible for the first time. Treating it as an isolated GTM or
Product launch initiative is the most common mistake I see
which breaks internal processes, confuses new buyers and
moves the ROI of AI investment beyond acceptable deadline.
After working on several enterprise companies going through
these type of transitions, I created a framework I called
BRIDGE which helps me align Product, Process, People and
Pricing with minimum internal disruption and
protection of existng customer base.
I am commercially strong. Product-minded. Hands-on.
Senior enough to challenge leadership.
Practical enough to get the buy-in and drive agency
with different teams.
If this resonates, let's talk.
Are you becoming AI-Native?
Require to add a self-serve motion without cannibalizing your existing business?
You’re an enterprise company going through AI adoption process in need to align your Growth engine with the new business needs
The landscape of B2B growth has evolved significantly with AI. Today's buyers demand the opportunity to experience a product before committing to a purchase. To thrive in this environment, companies must deliver on this expectation.
Many have attempted to integrate product-led growth into their existing strategies, only to retreat or struggle to harmonize it with traditional sales approaches. This is more than ever relevant to Enterprise companies rebuilding as AI-Native SaaS products.
The challenge lies in the misalignment of product, sales, and customer success teams, which hinders speed of execution and growth.
Blending PLG and Sales is challenging if you do not have anyone with PLG expertise and understanding of the traditional sales motion guiding your teams in the transformation.
I've successfully guided several companies in adopting self-serve strategies. Let me assist you in aligning your AI initiatives with your business needs to drive rev growth in a predictable way.
Launching a new SaaS Product
Launch of a new product is always exciting.
For a successful launch you will need a dedicated GTM Strategy that outlines : Positioning, ICPs and Buyer Personas, a Marketing Plan for demand generation and a detailed Customer Acquisition Process depending whether you are adopting sales led, product led or a hybrid go to market strategy.
Let us plan and execute your product launch by creating and leading a dedicated GTM team with clear direction and assigned OKRs for maximum results.
Services
Deliverables: a clearly defined GTM approach that fits your product and market. Hands on leadership to help your teams execute on the defined strategy whether it is Sales, Product led or a Hybrid Product led Sales approach.
Deliverable: Leading your Go to Market efforts in line with Sales, Product or a Hybrid motion. Respectively guiding your Product, Marketing, Customer Success and Sales teams in the execution of the defined strategy.
Fractional or Interim CCO/CRO :
- Commercial Org Design / Re-design
- GTM Team : Hiring, Onboarding, Managing & Coaching
- Revenue Ops oversight
- Cross functional Leadership
- Functional Team Alignment : Product, Sales, Marketing & Customer Success
Deliverable: Successfully launching Your PLG Motion
- Defining Your Product Value
- Defining Your Ideal Users and How they Win
- Selecting the right PLG model
- Identifying the right Pricing Structure
- Building a Frictionless Onboarding
- Defining Value Metrics & Analytics
- Establishing Cross Functional Alignment
- Enabling your Teams to Succeed with PLG
Meet our Partners:
- June / Karlove - Independent accessibility experts for evolving digital platforms, providing clear remediation and ongoing compliance governance.
- 28x Growth - Senior growth leaders matched to your company stage. No inflated AI CVs, just warm referrals.
Voices of Trust
Kamel Tansaout
We engaged Monika Holland in May 2023 as our PLG specialist to design and implement a go-to-market strategy from the ground up. At the time, we were a different company with a different product and target audience, and Monika led a comprehensive commercial restructuring.
Monika immediately took charge, working closely with Product, Sales, Marketing, and Customer Success teams to drive the critical changes needed. Over the past year, her cross-functional leadership has transformed our company into one with a hybrid PLG strategy, complete with new teams, a re-imagined product, and processes for acquiring users without sales intervention. Monika is currently leading key initiatives, including converting freemium users into paying customers and establishing seamless processes to support this. Her versatility in strategic planning and project management ensures successful execution, particularly in SaaS and PLG.
Professionally, Monika is reliable, engaged, and adds value across all areas, even in dynamic environments.
Ella Copeland
Monika is an invaluable support to our organisation at both the strategic and tactical levels as we grow our SaaS startup.
Her advice and support have helped our team to manage the end to end sales process in a critical stage of our journey.
Highly recommended!
Frans Olsthoorn
Monika has been a great addition to the Scriptix commercial team. As Head of Sales she has brought valuable expertise to the table as well as great enthusiasm on a daily basis.
Monika helped us get our sales process on track, identify our ICP's and organize the right introductions.
We have been very happy to work with and learn from Monika throughout the collaboration and are looking forward to continue doing so.
Andrius Korvel
I needed help with troubleshooting and improving our sales process and strategy for achieving a clear revenue goal this year. It is critical for my company growth. I was referred to Monika within my network of business consultants for startups.
From the very first conversation I understood she was the right person to help me achieve the goals I had in mind. She not only helped me and my team to refine the sales playbook, our ICP, value proposition, KPIs, she was able to energize and motivate the entire sales team.
We are already seeing tangeable results! I highly recommend Monika's service, she is very knowledgeable and professional. We are looking forward to working with Monika again in the future.
Ibrahim Bashir
Monika is a great coach and mentor. Working with her, we were able transform our business concept, market segmentation, sales strategy along with our value proposition.
She understood our business objective and communicated clearly that everything made absolute sense to our bottom line.
It is always a pleasure working with Monika.
Laura Gerrits
If you want to design and accelerate the impeccable sales process in your team. If you want your team to master AI sales tools saving you time and money. If you want your sales people to be focused on SALES rather than pre-sales and after-sales.
Monika is the person to go to.
Within 30 days with her guidance we've designed pre-sales process for generating leads on LinkedIn. Without any doubts, today I recommend Monika to my clients as well.
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Pedro Fernandes
Monika and I worked together for around a year and a half, both as external/part-time consultants. I was in charge of marketing, while Monika headed both sales and the PLG (Product Led Growth) initiative.
The company was a B2B software startup, developing a data integration platform used by developers and architects. It was clear early on that Monika knew what she was doing; she had been around the block. Not everybody has the stomach, mindset, and discipline to work with startups. Monika brought insights, rigor, perspective, candidness, and a wealth of up-to-date know-how. Whether the topic was on a strategic level, like discussing go-to-market strategy, or on an operational basis, like developing outbound sequences, Monika was always able to zoom in or out and deliver what was needed.
Later, when she focused solely on the PLG motion, it became even more apparent that she is a doer who knows what she's doing. Monika, it was a pleasure working with you; I would repeat the experience in a heartbeat.
If you're reading this and wondering whether you should hire Monika, wonder no more. You should.
Why BOLD?
Adopting AI Native Product Strategy affects all areas of your business. Hire people who have gone through the transition before and avoid a major disruption to your organisation : loyal customers churning, team members leaving, the board setting ROI deadlines on AI investment.
Hire the right skill set with immediate impact to your business.
Why NOW?
There are 4 main strategic mistakes business owners make:
Treating AI Product Launch as an isolated GTM initiative 
Underestimate what it takes to move from purely Sales-led to a hybrid Product Led Sales model
Miss to enable the new AI-Native Product to acquire, expand and retain customers.svg)
Skip the organisational transformation needed along side Product and Pricing changes"A year from now you may wish you had started today."
— Karen Lamb
Hi! I am Monika Holland
I’m a Product and Growth Operator who partners with enterprise tech companies adopting AI to build and execute scalable revenue engines in line with the new business model.
In 2020 I combined my 15+ years of experience in Growth leadership positions in Tech companies and founded BOLD Business Decisions. In 2024, I got certified in Product Led Growth and was hired to work with Product Teams. Today I sit in the intersection between Growth and Product helping founders connect Product and Growth initiatives to drive revenue.
Over the past few years, I’ve worked with fast-growing SaaS and platform companies like Scriptix (NL), Diginius (UK), Marjory (FR), Taxera (CH), Niche Academy (USA), Proprofs (USA), GuruJobs (IT), Journy.io (PL), Paligo (SE) to name a few.
I’m brought in when:
1.The sales-led model does not delivering sustainable growth / CAC is through the roof or/and Retention is beyond acceptable is not sustainable for the new AI-driven products
2.Product engagement isn’t converting to revenue despite multiple initiatives running.
3.Data is siloed. Teams are siloed. No unified view of what is actually driving revenue.
4. There is a need to define Pricing for new AI-Native products without cannibalising existing customer base.
I work embedded with your team, rolling up my sleeves to build a better product, assemble the right teams, (re-)create systems and processes that drive repeatable and sustainable growth. No fluff, no ego. Just Agency.
I am well-versed in the SaaS business delivery model. I am a certified Product-Led Operator and have been working in collaboration with ProductLed.com headed by Wes Bush since early 2025.
Why BOLD, you ask? Because success favors the brave. BOLD is for entrepreneurs who dare to take risks, innovate, and create value.
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